American Express is always working hard to offer support to both our Cardmembers and the businesses that welcome them. We do this through implementing supporting projects for industries important to our Cardmembers, these include dining, retail, travel and entertainment.
We offer a range of services to help your business develop; including marketing opportunities, information, insights and business partnerships. Some examples of our current initiatives can be seen below.
Retail Campaign: Shop till you drop
We created a campaign that ran for 10 weeks in association with 13 Merchants. For every transaction made at participation Merchants, we offered Cardmembers an entry to a draw to win one of four $5,000 shopping sprees with Farmers department stores.
The campaign reached an audience of more than 50,000 Cardmembers via email, direct mailer, online banners, statement inserts and general media exposure.