We do share one thing, though. Our Insights.
The difference between American Express and all other New Zealand card issuers is that we handle everything ourselves. We’re the only company that does everything from issuing our Cardmembers with their Cards, to processing their transactions.
We call this our closed loop. Others might call it our competitive advantage, because it puts a wealth of information at our disposal about how our Cardmembers spend.
As well as raw transactional data, our enables us to make available valuable Insights1 about our Cardmembers, the Cards they carry, where and how much they spend. Such information can be invaluable when for example you’re targeting Cardmembers for Marketing campaigns.
We understand that many Merchants are now faced with new challenges in their business from the emerging global digital economy. From general transaction management to complete e-commerce solutions, American Express is committed to supporting you in taking the first steps to establishing or growing your digital presence.
American Express also recognises that we are constantly learning and growing in business and as such we offer resources and expertise to help enhance your knowledge. One way we do this is providing you with unique insights analysing a wealth of spending data to spot trends and provide insights that others cannot – in complimentary Customer Characteristics Analysis2. This aggregated data can provide an understanding of customers and their buying behaviour, potentially helping to boost sales through more efficient marketing efforts.
We will continue to refine and build products and services to help you expand and enable you to do more business.
Apply today to accept American Express Cards, and you too can have this wealth of Cardmember knowledge at your fingertips. You can call us on 0800 800 855 (Monday – Friday, 9.00am – 6.00pm).
1 Source: Card Usage & Attitude Survey (CUAS) New Zealand 2011
2 Source: Available to existing American Express merchants with a minimum transaction history of 12 months and must meet specific transaction volume requirements. Customer Characteristics Analysis Reports do not contain personally identifiable information about any individual and provide aggregated, depersonalised information only. American Express does not utilise or disclose specific data associated with any merchant for the benefit of another merchant and or other third party unless permitted by law.