Taking the initiative
At American Express we partner with industry associations and support various industries by offering marketing initiatives in support of businesses that accept our cards. By using industry marketing promotions, capabilities and partnerships we aim to help connect Merchants with our Cardmembers.
Industry initiatives over the past couple of years have included general retail and specific sub-industries such as fashion, electronics and home improvement, dining, holiday fun, mother’s day and online spending initiatives.
American Express is proud to support the following industry associations:
- Australian National Retailers Association
- Restaurant & Catering Australia
- Accommodation Association of Australia
- National Retail Association
- Tourism and Transport Forum
The benefits of American Express managed industry initiatives1:
- American Express manages the execution end to end, plus handles all communications, data collection and fulfillment of the initiative.
- Industry initiatives enable us to target Cardmembers that spend in specific industries. Cardmembers are more likely to spend when engaged.
- The ability to join with key industry partners to further promote the initiative to a wider audience and increase spend.