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Value proposition

American Express helps businesses do more business.

When you say ‘yes’ to American Express, you’re saying ‘yes’ to more profitable customers and increased opportunities. We can help your business flourish by increasing revenue, increasing efficiencies and identifying growth opportunities.

American Express’ marketing solutions and business insights combined with traditional and digital channels can help you reach loyal, high-spending customers and prospects, driving sales at your business. Discover how we can help your business easily by taking advantage of new ways to connect and transact with customers.



The Australian(26 July 2011): Amex launches Facebook couponless1 deal

"American Express has broken away from the financial services pack, launching a unique daily deals program on Facebook in the US that will come to Australia……….The main difference between Amex's couponless service and other local providers, such as Scoopon, Spreets, Catch of the Day, Cudo and Living Social, is that customers don't have to make any upfront payment." --- Source: extracted from AUSTRALIANIT

Tech Crunch(18 July 2011): Amex Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social

"Unlike Groupon or LivingSocial, these AmEx deals don’t require anyone to pre-purchase anything or present any coupons to merchants. One of the biggest challenges for the daily deals industry is how to measure how many offers are actually redeemed at thousands of different participating businesses. But AmEx has an advantage here in that it is already a payment network that is set up and accepted in businesses large and small around the world. All people have to do is buy the deal item with their AmEx card and they will be credited the deal amount. The Facebook twist is that the deals you see are influenced by what you and your friends "like" on the Web using the Facebook like button." --- Source: extracted from TechCrunch

1 Platforms availability in Australian market depends on campaign constructs. May not be available to all Merchants, and may incur a fee.