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1 – 30 November 2013
Welcome to Shop Small, encouraging Australians to support small business in their communities

About Shop Small

1.What is Shop Small?
A: Shop Small is a nationwide movement that will bring together support from the business community, governments and consumers encouraging them to support small businesses in their communities.

2. When does the program run?
A: The Shop Small program runs for the month of November 2013.

3. Where can I go to find out more?
A: Consumers and businesses can visit for more information.

4. How can consumers get involved?
A: During the month of November consumers can join the movement in many ways. First, by shopping in small businesses, second, by going to the Shop Small Australia website ( to register your support, and also for American Express Card members they can register their card to receive statement credits when they spend with small businesses.

5. What happens after November?
A: We hope that Australians that have embraced the shop small movement will continue to support small businesses in their local communities.

6. Which small businesses are eligible to participate in Shop Small?
A: All small businesses can benefit from the Shop Small movement. There are a range of offers and benefits available and businesses should visit to find out more.

7. Why do I need to show my support for Shop Small?
A: The more people that register their support for this campaign and the more people know about it, the more people will get out and support their local communities leading into the busiest shopping time of the year.

8. How successful was this in other markets?
A: Shop Small has been a hugely successful campaign in the US, UK, Canada and Hong Kong.

9. Is this the same as Small Business Saturday?
A: It’s a similar concept, and built off the same principals to support small businesses.

Merchant Program

1. How can small businesses get involved in Shop Small?
A: Please visit to find how you can get involved.

2. How will customers know I am part of Shop Small?
A: Customers will know you are part of Shop Small in 2 ways; 1) You will be part of an online map that will show every business that is part of Shop Small Card member incentive campaign and 2) by placing Shop Small POP in your stores (tent card, window decal) will allow Card members to recognise that you are part of the Shop Small movement.
There are many ways to get involved with Shop Small, visit the website ( to find out more.

3. How do I get the Shop Small POP?
A: To order these or any complimentary POP materials go to

4. How will small businesses benefit from Shop Small?
A: There are a variety of ways for your business to benefit from Shop Small.
In addition to what our corporate partners are offering American Express will be driving card members to small businesses by giving them $10 statement credits when they spend $20 or more at one of the tens of thousands of participating businesses across Australia (this offer is capped at 5 redemptions).
American Express will be giving $150,000 worth of business development grants to small businesses throughout November.

5. How do I know if I’ve been entered to win the merchant prize?

6. Where can I find out more about the partner offers for small businesses?
A: is the source for everything you need to know about the movement. Show your support here, find out more about the events program and partner offers available exclusively to American Express merchants.

7. My business is not on the map?
A: The map is a reflection of eligible businesses as of 1 September 2013. Additional businesses cannot be added after this time. That said, there are a number of other benefits you can receive for participating in this program. Visit and let us know so you can be part of future campaigns.

8. I just signed up to accept Amex in Sept can I participate in Shop Small?
A: Yes, you can participate, visit the website to see all the benefits you can receive. Unfortunately, your business will not be placed on the map this year. Cardmembers won’t be able to receive a $10 statement credit from your business.

Small Business Events

1. How do I find out more info about the National Shop Small merchant events program?
A: To find out more information about Shop Small events program for small businesses, visit Here you can find out more information for each event including dates, locations, venues, speakers, agenda and how to register your attendance. 

2. I missed the registration period - can I still come?
A: We have allocated 500 spaces to both of our events in Sydney and Melbourne. We will need to check what capacity we are at for each of these and if there are remaining spaces, absolutely; we’d love you to register your attendance.

3. I didn’t get invited?
A: Ideally, we’d love to be able to invite every small business owner to an event to provide tools and resources to help you do more business. We will be recording each of the sessions at the events that will be available to download at a later date. Please provide your contact details in your registration and opt in to receiving further information from us so that we can let you know when this is live.

4. How much do they cost?
A: As part of the Shop Small movement and our commitment to small businesses across Australia, these full day events will be complimentary.

5. Why are you holding events during business hours?
A: Hosting full day events during business hours enables us to provide small business owners with a rich agenda of content and speakers to provide powerful insights and resources to help you build, manage and grow your business.

6. How come you aren’t coming to my city? Town? Suburb?
A: This is the first year of the program and we hope to be able to expand the program in the future.

7. I can’t come to the roadshow event - what else can you give me?
A: We are sorry to hear that you can’t make it to either of the events but are pleased to advise that we will be recording each of the conference sessions that will be available via to download at a later date. We’d be more than happy to share these with you if you wanted to provide us with your details so that we can contact you at that time.

8. I don’t accept Amex – can I still come?
A: Yes, this program is open to all small business owners across Australia.

9. Where can I register my attendance?
A: To register your attendance, visit and follow the links to the registration page If your registration is approved you will receive a confirmation email advising this. 

10. Can I bring my colleague?
A: Of course. You can register as many people as you like to attend these events. If your registration is approved you will receive a confirmation email advising this. The only reason your registration won’t be approved is if we are oversubscribed.

11. How many places are there at each event?
A: We will offer 500 spaces at each event in Sydney and Melbourne. These will be allocated on a first in, first served basis.