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Welcome to AMEX

Get the

to take your
business further.

Amex Idea Exchange helps Australian business owners, whatever their situation, unleash their full potential.

What can you expect this year?

Discover everything you need to KNOW about taking your business further, and HOW to put what you’ve learnt into action.

With virtual masterclasses, mentoring events, informative resources and podcasts, Idea Exchange offers you more opportunities to engage with the top minds in business.


Learn how to take the next steps from some of Australia’s most accomplished businesses. We’ve partnered with leaders to develop masterclasses with a focus on building your business. These virtual masterclasses will give you the KNOW + HOW you need to drive your business forward.

Mentoring & Business Grants

Get expert advice on how to further your business, whatever stage it’s in with the opportunity to win mentoring facilitated by Rare Birds. Plus, there’s also a chance to win one of five $10,000 Business Grants to help you give your business what it needs to go further. 1

Event Calendar

Discover the line-up of exciting events available throughout the Amex Idea Exchange 2020 Program.



Stand out online: A digital marketing Masterclass
Speakers: Google Team & Jane Cay

Past event View the replay


Digital Dollars: an e-commerce Masterclass
Speakers: Mark Bouris and Lielette Calleja

Past event View the replay


From concept to content: Boost your brand and expand your customer reach through social media marketing.
Speakers:Jules Lund, Brooke Vulinovich, Melissa Westcott

Past event View the replay


Unpacking the Government Assistance Packages
Speakers: David Koch and Kate Carnell

Past event View the replay


Building Resilience During Blows to Business
Speakers: Leanne Faulkner and Peter Strong

Past event View the replay

Run by Industry Leaders

Amex Idea Exchange 2020 is being led by some of Australia's most established and successful business leaders.

Brooke Vulinovich

Instagram Specialist

Jules Lund

Tribe Founder

Mark Bouris

Financial Specialist & Chairman of Yellow Brick Road

Lielette Calleja

Founder and director of All That Counts

Kate Carnell

Australia Small Business and Family Enterprise Ombudsman

Peter Strong

Council of Small Business Australia CEO

Leanne Faulkner

Fortitude at Work Founder

Jane Cay


Thomas O’Connor

Digital Strategist, Google AU/NZ

Georgia Sullivan

Digital Strategist, Google AU/NZ

These Speakers plus many more to be announced will host a series of Informative Masterclasses.

Together they will inspire and leave you with KNOW + HOW to suceed.

Become a Card Member

See how your business could make the most of American Express Card Membership.

Share the Amex Idea Exchange

Have a business contact who could benefit from the Card Member Experience? Refer them, and if they’re approved, you’ll both earn Bonus Points.

We are proud to share the Shop Small Hub with you. Designed for small business owners, it’s filled with helpful resources, offers and other tools you may need to help you get back to business.