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Amex Idea Exchange helps Australian business owners, whatever their situation, unleash their full potential.

What can you expect this year?

Discover everything you need to know about taking your business further, and how to put what you’ve learnt into action.


Learn how to take the next steps from some of Australia’s most accomplished businesses. We’ve partnered with leaders to develop masterclasses with a focus on building your business. These virtual masterclasses will give you the knowhow you need to drive your business forward.

Mentoring & Business Grants

Get expert advice on how to further your business, whatever stage it’s in with the opportunity to win mentoring facilitated by Rare Birds. Plus, there’s also a chance to win one of five $10,000 Business Grants to help you give your business what it needs to go further.

New live Masterclasses to be announced soon



Mastering business: Make your work more creative and organised.
Speakers: Microsoft, Taryn Williams and Rae Johnston

View the replay


Stand out online: A digital marketing Masterclass
Speakers: Google Team & Jane Cay

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Digital Dollars: an e-commerce Masterclass
Speakers: Mark Bouris and Lielette Calleja

View the replay


From concept to content: Boost your brand and expand your customer reach through social media marketing.
Speakers:Jules Lund, Brooke Vulinovich, Melissa Westcott

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Unpacking the Government Assistance Packages
Speakers: David Koch and Kate Carnell

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Building Resilience During Blows to Business
Speakers: Leanne Faulkner and Peter Strong

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Run by Industry Leaders

Amex Idea Exchange features some of Australia's most established and successful business leaders.

Brooke Vulinovich

Instagram Specialist

Jules Lund

Tribe Founder

Mark Bouris

Financial Specialist & Chairman of Yellow Brick Road

Lielette Calleja

Founder and director of All That Counts

Kate Carnell

Australia Small Business and Family Enterprise Ombudsman

Peter Strong

Council of Small Business Australia CEO

Taryn Williams

CEO & Founder, WINK models

Rae Johnston

STEM Journalist & Broadcaster

Become a Card Member

See how your business could make the most of American Express Card Membership.

Share the Amex Idea Exchange

Have a business contact who could benefit from the Card Member Experience? Refer them, and if they’re approved, you’ll both earn Bonus Points.1

We are proud to share the Shop Small Hub with you. Designed for small business owners, it’s filled with helpful resources, offers and other tools you may need to help you get back to business.

IVE Marketing Package Competition Winners:

Fabian Diaz, Natasha Evans, Katie Fairbrother, Charles Redmond & Adam Osborn.