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Outland Denim’s James Bartle on disrupting
the fashion industry with denim

Hear how a popular Hollywood film inspired James Bartle to build a global fashion business with the goal of restoring dignity and opportunity to at-risk women through denim.

"If we can produce a product that leaves the world and people in a better place as a result of it being made and worn…then we’ve won.”

More about James

After travelling through South East Asia witnessing the effects of the billion-dollar human trafficking industry, James became more intent than ever on founding a brand with a bigger purpose.

Despite having little experience in fashion or business, his unwavering conviction in creating a socially-conscious denim label soon saw him win the support of investors, NGOs, and other international backers alike.

Now the proud father of two girls and CEO of Outland Denim, James strives to challenge the exploitative practices of the fashion industry wherever he can, while enjoying the success of being a celebrity go-to brand.

James’ key takeaways

In this chat, James shares his lessons on:

  • Pioneering change in an exploitative market
  • The value of leaning into your challenges
  • Finding investors true to your vision
  • The power of community and organic marketing
  • The impact of brand story on your survival

James’ key takeaways

In this chat, James shares his lessons on:

  • Pioneering change in an exploitative market
  • The value of leaning into your challenges
  • Finding investors true to your vision
  • The power of community and organic marketing
  • The impact of brand story on your survival

More about James

Earn points

After travelling through South East Asia witnessing the effects of the billion-dollar human trafficking industry, James became more intent than ever on founding a brand with a bigger purpose.

Despite having little experience in fashion or business, his unwavering conviction in creating a socially-conscious denim label soon saw him win the support of investors, NGOs, and other international backers alike.

Now the proud father of two girls and CEO of Outland Denim, James strives to challenge the exploitative practices of the fashion industry wherever he can, while enjoying the success of being a celebrity go-to brand.

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