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Jen Geale on turning her passion for mountain
biking into an e-commerce powerhouse

Hear how a love of mountain biking – combined with a passion for building strong communities – resulted in an 8-figure online store, a swag of industry awards, and recognition at the highest level of e-commerce in Australia.

"We’re all here for the same reason, everybody loves mountain biking, so we have a shared passion and a shared language from the get-go which helps immensely.”

More about Jen

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Jen Geale is co-founder and General Manager of Mountain Bikes Direct – an online store which sells Australia’s largest range of mountain bike parts, clothing and accessories.

Mountain Bikes Direct is a very unconventional business and Jen Geale is a very unconventional business owner, making the story of Mountain Bikes Direct a very interesting one.

This 8-figure business, which started in 2012, has no physical shop-front and all staff work remotely from the comfort of their own homes. It’s all part of Jen’s goal to ensure a high level of ‘kumbaya’ across the business. In fact, even on their biggest sales day ever, Jen and her family were kicking back on the beach.

So, how does Mountain Bikes Direct manage its customers remotely? It comes down to choosing the right technologies. Customers won't find a number to call if they have a question or complaint, yet the customer service offering is exceptional.

Jen’s key takeaways

In this chat, Jen shares her lessons when it comes to:

  • Defining a vision of success
  • Building a strong company culture
  • Maintaining a focus on exceptional customer service
  • Finding the right technologies for your business
  • Creating the work-life balance you want

Jen’s key takeaways

In this chat, Jen shares her lessons when it comes to:

  • Defining a vision of success
  • Building a strong company culture
  • Maintaining a focus on exceptional customer service
  • Finding the right technologies for your business
  • Creating the work-life balance you want

More about Jen

Jen Geale is co-founder and General Manager of Mountain Bikes Direct – an online store which sells Australia’s largest range of mountain bike parts, clothing and accessories.

Mountain Bikes Direct is a very unconventional business and Jen Geale is a very unconventional business owner, making the story of Mountain Bikes Direct a very interesting one.

This 8-figure business, which started in 2012, has no physical shop-front and all staff work remotely from the comfort of their own homes. It’s all part of Jen’s goal to ensure a high level of ‘kumbaya’ across the business. In fact, even on their biggest sales day ever, Jen and her family were kicking back on the beach.

So, how does Mountain Bikes Direct manage its customers remotely? It comes down to choosing the right technologies. Customers won't find a number to call if they have a question or complaint, yet the customer service offering is exceptional.

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