Shop Small provides year-round support to encourage customers
to shop locally and support their community.

Your business could be on the map


Card Members can now find Shop Small businesses via
the American Express Map and Online Directory. Update your
information or call us to be added – 1800 268 9877.


Build your business know-how with Business Class


Business Class Trends and Insights provides information and articles
that can help with the business decisions you make every day.


More ways to attract Card Members


Merchant Membership gives you access to perks, offers
and promotions designed to attract more customers.



Become an American Express Merchant today


Sign up to accept our Card and you could become part of
the Shop Small programs promoting local businesses.


Shop Small sign.

Complimentary signage to attract American Express Card Members


Choose from a range of free signs to display in your store and digital assets for your website and social channels.


Celebrating local success

“The Shop Small campaign emphasises the value and need of buying small and local. We have benefitted significantly from participating year-on-year.”

 Shop Small logo

Shop Small is just one of many ways we support small business

Discover the other reasons why businesses choose
to accept American Express. Not accepting
American Express? It’s easy to get involved.^


^Subject to eligibility criteria

Do business on the go with the Amex Merchant App

Access your payment information any time, and manage your business on the go. Simply register for an Online Merchant Account and use the login details to get started.



Amex app being used.

Shop Small FAQs

Not an American Express Card Member? Find your perfect Card


For reward points, lifestyle benefits or business use, there's an American Express Card that's right for you.