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Focus on Your Message

Explore this section for ideas to help your business get noticed by the customers you want.

Businesses Are Focusing On Customer Loyalty
The Canadian Retail Insights Report focused on what’s top of mind for Canadian merchants, including their industry and business outlook; challenges and pain points; growth strategy; customer loyalty and acquisition; competition; and strategies for attracting customers.
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Ways to Reach Consumers Online
From reading email over morning coffee to cashing in a mobile coupon at the supermarket, we’re living in a digital age. With each new device, website and social media platform comes a new opportunity to connect with consumers and attract them to your business.
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Digital Lifestyles: A Breakdown of Canadian Consumers Online
The latest comScore report is in, and Canada, once again, is home to some of the most active Internet users in the world. For years, Canadians held the number one slot for most time spent online, and in 2012, they slipped to the number two slot, spending an average of 41 hours online each month. However, Canadians still lead the world in monthly page visits and views per visitor.
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5 Social Media Lead Generation Best Practices Your Business Can Use Today
By Dev Basu
Everyone's talking about it but very few have truly mastered it - I'm of course talking about the art and science of social media marketing. The best social media campaigns aren't campaigns at all, they are a fundamental part of how you do business, interact with your customers, and turn them into brand ambassadors and advocates.
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The Customer Experience: Be Extraordinary
By Donald Cooper
Managing any retail business is tough – and getting tougher. We’re all faced with more demanding customers, more and stronger competition, increased complexity and shrinking margins. On top of that, great employees are hard to find and keep. Mediocrity is no longer an option. So, how can you create extraordinary experiences?
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9 Easy Ways to Improve Local Search Ranking
By The Search Engine People
If you are a business that has a physical location (e.g. hotel, restaurant, dentist, real estate agent, plumber, etc), you can benefit from local search marketing. In fact, one of the first things we ask new clients is what they have done to improve local search rankings.
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How to be the star of social-media conversations
By David Pimentel
Clearly, David Ciccarelli has no problem converting social-media followers into customers. Just look at his metrics. Over the past year, the CEO of—a London, Ont.-based online marketplace for voice actors—has logged 3.3 million visitors, 94,000 of them unique visitors referred from Facebook. The latter yielded 1,500 job postings. Which translated into $369,000 in revenue. Click, click, ka-ching!
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Twitter Promoted Accounts
Learn how you can use Twitter's Promoted Accounts and Promoted Tweets to help you reach the right people at the right time.
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Facebook Show + Tell
In this video from the Social Media Show + Tell series, an expert at Facebook shows you how to set up a page for your business.
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Foursquare Show + Tell
Learn why 600,000 businesses have already signed up for foursquare. As part of the Social Media Show + Tell series, this video shows you how to get the word out about your business.
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