Discover how American Express supports small businesses with Shop Small

Small businesses bring life and character to communities across Australia. With Shop Small, we’re shining a light on those local legends, helping them to grow while rewarding our Card Members for choosing them.

What is Shop Small?

Shop Small is our way of celebrating the unique independent businesses that make Australia great. Now in its 13^th year, this annual nationwide initiative connects our Amex Card Members with small businesses across the country. While Card Members benefit from offers and Membership Rewards^® points when they spend on their eligible Amex Card, participating Merchants receive valuable support to drive sales and growth.

How Shop Small supports local businesses in Australia

When you support a local business, you do more than just shopping. You help sustain livelihoods and keep the heart of your community beating.

Local businesses bring creativity, choice and fresh ideas to our high streets and suburbs. By choosing to shop small, you’re contributing to job creation and helping neighbourhoods flourish. For Amex Card Members, everyday spending becomes a meaningful way to make a lasting impact.

Here are just some of the ways that shopping with local businesses benefits us all:

Strengthening communities: Local businesses often employ people from the area, which means every dollar spent close to home helps sustain jobs and skills within your neighbourhood.
Keep money circulating locally: When you support a local business, more of that money stays within the community.
Preserving character and choice: Independent shops, services, cafes and restaurants bring unique offerings that you can’t find elsewhere. Supporting them helps keep Australia’s towns and suburbs vibrant and distinctive.
Building resilience: Shopping locally gives small businesses the steady trade they need to grow and adapt.

Shop Small benefits for Amex Card Members

Amex Card Members enjoy a range of ways to get more from everyday purchases. When you Shop Small, eligible Card Members earn rewards points on eligible purchases while helping their favourite businesses thrive.

Find your favourite Shop Small businesses with our Interactive Map

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Advantages for Merchants and Small Business owners

If you run a small business, joining Shop Small is a simple way to reach new customers.

Learn more about accepting American Express.

Here’s how your Business can benefit from joining Shop Small as an Amex Merchant Member:

1

Marketing support from Amex

Joining Shop Small can help give your Business a boost. Through our Merchant Hub, we provide free signage and supplies, digital assets, and campaign support to help you stand out. Once you join, you’ll receive complimentary in-store signage and access to digital templates that let customers know you welcome their Amex Card.

2

Access to a wide network of Amex Card Members

When you start accepting Amex payments, we can help giving you valuable exposure and the chance to grow your customer base, with tools like Our Merchant Map which helps Card Members find you easily.