Skip to content
American ExpressAmerican ExpressAmerican ExpressAmerican ExpressAmerican Express
  • Personal Accounts

    • Account Summary
    • View Statement
    • Manage Account
    • Make a Payment
    • Manage Pre-Authorized Payment
    • Add Someone to Your Account

    Business Accounts

    • Business Account Summary
    • American Express @Work
    • Merchant Services

    Online Services

    • Register for Online Services
    • Activate Your Card
    • American Express App
    • Manage Account Alerts
    • Sign Up for Email Offers
    • Online-Only Statements

    Other Services

    • American Express Gift Cards
    • Support 24/7
    • Welcome Centre
    CanadaChange Country
    English
    • Français
  • Personal Cards

    • View All Cards
    • Credit Cards
    • Why American Express?

    Small Business Cards

    • View Business Cards
    • Interested in a Card?
    • Refer a Business Owner

    Corporate Cards

    • Corporate Cards
    • Supplier Payment Solutions

    Quick Links

    • Travel Cards
    • Cash Back Credit Cards
    • Platinum Cards
    • AIR MILES®* Credit Cards
    • Aeroplan®* Rewards Cards
    CanadaChange Country
    English
    • Français
  • Online Travel

    • Book Travel Online
    • Book Fine Hotels & Resorts
    • Book The Hotel Collection
    • Travel Support

    Business Travel

    • Global Business Travel Solutions
    • Meetings & Events

    Other Travel Services

    • Travelers Cheques
    CanadaChange Country
    English
    • Français
  • Travel

    • Travel Insurance
    • Air Trip Insurance

    Personal

    • Account Protector Ultimate
    • Identity Defence

    Other

    • Review Your Coverage
    • Submit an Online Claim
    CanadaChange Country
    English
    • Français
  • Membership Rewards® Program

    • Explore Membership Rewards
    • Redeem Points
    • Fixed Points Travel Program
    • About Membership Rewards

    Other Reward Programs

    • AIR MILES®* Credit Cards
    • Aeroplan®* Rewards Cards

    American Express Invites®

    • Front Of The Line®, Entertainment, Shopping & Dining Offers
    • Sign Up for Entertainment e-Updates

    Refer a Friend

    • Refer a Friend. Get Rewarded
    CanadaChange Country
    English
    • Français
  • Merchants

    • Merchant Services
    • Accept the Card
    • Manage Merchant Account
    • Contact Us
    • FAQs

    Corporations

    • Corporate Cards
    • Supplier Payment Solutions
    • Cardmember Resources
    • Program Administrator Resources
    • Global Business Travel Solutions

    Small Business

    • Small Business Solutions
    • View all Cards
    • Business Trends & Insights

    Global Network

    • Home
    • Issuers
    • Acquirers
    • Service Providers
    • Developers
    CanadaChange Country
    English
    • Français
  • Contact Us
  • Login
      • Account Summary
      • View Statement
      • Manage Account
      • Make a Payment
      • Manage Pre-Authorized Payment
      • Add Someone to Your Account
      • Business Account Summary
      • American Express @Work
      • Merchant Services
      • Register for Online Services
      • Activate Your Card
      • American Express App
      • Manage Account Alerts
      • Sign Up for Email Offers
      • Online-Only Statements
      • American Express Gift Cards
      • Support 24/7
      • Welcome Centre
      • View All Cards
      • Credit Cards
      • Why American Express?
      • View Business Cards
      • Interested in a Card?
      • Refer a Business Owner
      • Corporate Cards
      • Supplier Payment Solutions
      • Travel Cards
      • Cash Back Credit Cards
      • Platinum Cards
      • AIR MILES®* Credit Cards
      • Aeroplan®* Rewards Cards
      • Book Travel Online
      • Book Fine Hotels & Resorts
      • Book The Hotel Collection
      • Travel Support
      • Global Business Travel Solutions
      • Meetings & Events
      • Travelers Cheques
      • Travel Insurance
      • Air Trip Insurance
      • Account Protector Ultimate
      • Identity Defence
      • Review Your Coverage
      • Submit an Online Claim
      • Explore Membership Rewards
      • Redeem Points
      • Fixed Points Travel Program
      • About Membership Rewards
      • AIR MILES®* Credit Cards
      • Aeroplan®* Rewards Cards
      • Front Of The Line®, Entertainment, Shopping & Dining Offers
      • Sign Up for Entertainment e-Updates
      • Refer a Friend. Get Rewarded
      • Merchant Services
      • Accept the Card
      • Manage Merchant Account
      • Contact Us
      • FAQs
      • Corporate Cards
      • Supplier Payment Solutions
      • Cardmember Resources
      • Program Administrator Resources
      • Global Business Travel Solutions
      • Small Business Solutions
      • View all Cards
      • Business Trends & Insights
      • Home
      • Issuers
      • Acquirers
      • Service Providers
      • Developers
  • Contact Us
CanadaChange Country
English
  • Français
  • Personal Accounts

    • Account Summary
    • View Statement
    • Manage Account
    • Make a Payment
    • Manage Pre-Authorized Payment
    • Add Someone to Your Account

    Business Accounts

    • Business Account Summary
    • American Express @Work
    • Merchant Services

    Online Services

    • Register for Online Services
    • Activate Your Card
    • American Express App
    • Manage Account Alerts
    • Sign Up for Email Offers
    • Online-Only Statements

    Other Services

    • American Express Gift Cards
    • Support 24/7
    • Welcome Centre
  • Personal Cards

    • View All Cards
    • Credit Cards
    • Why American Express?

    Small Business Cards

    • View Business Cards
    • Interested in a Card?
    • Refer a Business Owner

    Corporate Cards

    • Corporate Cards
    • Supplier Payment Solutions

    Quick Links

    • Travel Cards
    • Cash Back Credit Cards
    • Platinum Cards
    • AIR MILES®* Credit Cards
    • Aeroplan®* Rewards Cards
  • Online Travel

    • Book Travel Online
    • Book Fine Hotels & Resorts
    • Book The Hotel Collection
    • Travel Support

    Business Travel

    • Global Business Travel Solutions
    • Meetings & Events

    Other Travel Services

    • Travelers Cheques
  • Travel

    • Travel Insurance
    • Air Trip Insurance

    Personal

    • Account Protector Ultimate
    • Identity Defence

    Other

    • Review Your Coverage
    • Submit an Online Claim
  • Membership Rewards® Program

    • Explore Membership Rewards
    • Redeem Points
    • Fixed Points Travel Program
    • About Membership Rewards

    Other Reward Programs

    • AIR MILES®* Credit Cards
    • Aeroplan®* Rewards Cards

    American Express Invites®

    • Front Of The Line®, Entertainment, Shopping & Dining Offers
    • Sign Up for Entertainment e-Updates

    Refer a Friend

    • Refer a Friend. Get Rewarded
  • Merchants

    • Merchant Services
    • Accept the Card
    • Manage Merchant Account
    • Contact Us
    • FAQs

    Corporations

    • Corporate Cards
    • Supplier Payment Solutions
    • Cardmember Resources
    • Program Administrator Resources
    • Global Business Travel Solutions

    Small Business

    • Small Business Solutions
    • View all Cards
    • Business Trends & Insights

    Global Network

    • Home
    • Issuers
    • Acquirers
    • Service Providers
    • Developers

CanadaChange Country
English
  • Français
Skip to content
DON'T do business WITHOUT IT
DON'T do business WITHOUT IT

Business Cards

Small to Medium

  • American Express® Business Gold Rewards Card

  • Business Platinum Card® from American Express

  • Marriott Bonvoy™ Business American Express® Card

  • American Express® AIR MILES® for Business Card

  • American Express® AIR MILES® Gold Business Card

  • American Express Business Edge™ Card

  • View all Business Cards

Large/Corporate

  • American Express® Corporate Card

  • American Express® Corporate Gold Card

  • Corporate Platinum Card® from American Express

  • American Express® AeroplanPlus®* Corporate Card

  • American Express® AeroplanPlus®* Corporate Platinum Card

  • View All Corporate Cards

Supplier Payment Solutions

  • American Express vPayment

  • American Express Corporate Purchasing Card

  • American Express Business Travel Account

  • American Express Buyer Initiated Payments

  • American Express Corporate Meeting Card

  • View all

Business Class

Business Class

Insights and Inspiration to Help Grow Your Business

Managing Money

  • Cash Flow

  • Financing

Creating Efficiencies

  • Suppliers

  • Inventory Management

  • Productivity

  • Automation

Planning for Growth

  • Strategy

  • People

  • Business Expansion

  • Risks and Controls

  • Innovation

Industry Thought Leadership

  • Industry Insights

  • Oil & Gas

  • Construction

  • Thought Leadership

Request Info

  • Trends and Insights
  • Planning for Growth
Business Class

October 08, 2020

9 Effective Ways to Get More Clients

9 Effective Ways to Get More Clients

Twitter Icon
Facebook Icon
LinkedIn Icon
American Express

Summary

No matter what you're selling, gaining new clients is essential to your company's continued growth and success. We break down nine effective ways to bring in more clients, from traditional strategies to newer types of acquisition channels.

Twitter Icon
Facebook Icon
LinkedIn Icon

Repeat business is vital in some industries, but no matter what service or product your business sells, attracting new clients is essential for business growth. In the modern age, there are many effective ways to expand your client base. From tried and true strategies like networking to newer types of online and mobile advertising, here are nine effective strategies for business owners who want to know how to find potential clients.

How to Acquire New Clients

Referrals from existing customers

If you’ve ever bought a home with a real estate agent, you’ve probably been the recipient of letters, postcards, and emails encouraging you to remember them if you’re moving and that they would love to take your referrals.

Any business may use the same strategy, though the best outreach methods vary by business type. Your happy customers are a great source of new customers, so work to always deliver an excellent customer experience.

Leverage your network

Small business owners likely know a wide range of people throughout their community. Fellow business owners, members of your religious community, and other parents on your kid’s hockey team are all a part of your network. You may easily grow your network through small business organizations like your local chamber of commerce or online apps where you meet and connect with other business owners.

Don’t be bashful in letting your friends and acquaintances know you are trying to grow your business. They are likely among your biggest supporters! Networking doesn’t always lead to finding clients with instant results, but it may be a consistent source of new leads over time.

Run ad campaigns

Advertising is a well-known method of building brand awareness. You may advertise through traditional media outlets, including local radio, TV, or newspapers. You may also run highly targeted advertising campaigns online through search engines and social media websites.

Develop partnerships

Partnering with other businesses that serve the same customer base as you may offer a win-win opportunity to grow your businesses. For example, a small business owner who builds websites may partner with graphic designers and video editors who offer complementary services.

Getting to know others in your industry and similar industries may lead to relationships that lead to partnerships. If you serve a local community, other local business owners may be enthusiastic about working together.

Public relations

You don’t have to hire an expensive public relations firm to get media coverage. Make yourself accessible to local media producers and online content creators who may cover stories related to your industry or where you may be able to act as a subject matter expert. There are free websites where you may connect with journalists looking for expert interviews for stories. You may also pitch story ideas to members of the media that include interesting angles that showcase you or your business.

Social media marketing

Social media marketing may be a fun way to connect with your current client base and prospective customers. Effective social media marketing is more than just running ads. You may also engage with customers and proactively join the conversation on relevant topics.

Social media may build brand awareness and lead customers right to your business website. Customers may also complain about bad business experiences on social media, so it’s a good idea to create accounts and monitor all major platforms for mentions of your business.

Digital content marketing

Online marketing takes place on social media platforms and far beyond. One of the best places to get new clients now is your own website. Creating articles, videos, photos, white papers, and other resources that showcase your expertise may entertain and educate prospective clients and lead to new sales.

Search engine optimization

A wonderfully designed website won’t get you any new customers if they can’t find it. Search engine optimization (SEO) is an online marketing strategy where you work to optimize your website to show up for search terms your customers might be using.

Many companies offer SEO services, but not all follow ethical “white hat” strategies. If you hire anyone to help you with SEO, make sure to thoroughly vet them and ask for examples of past successes before signing up.

Make it personal

In a time where consumers are often turned off by large, faceless corporations, small businesses have an opportunity to make it personal and show off the person behind the brand. This may make your business appear more relatable, which may draw in new customers.

It may also be valuable to take the time to reach out to past and prospective customers personally. Personal attention lets them know you appreciate them, offers an opportunity to answer questions, and keeps your business at the front of their mind the next time they’re shopping around.

Getting new clients is a continuous, ongoing process. How long this process takes depends on your product or service and how well you employ marketing and advertising strategies to grow your client base and bottom line.

Following these strategies may help accelerate your work on getting new clients. For small businesses looking to get new clients now, a well thought out marketing plan may help you achieve new client success.

 

 

This article is intended for general informational purposes only and does not constitute legal advice or an opinion on any issue. It should not be regarded as comprehensive or a substitute for professional advice.

Twitter Icon
Facebook Icon
LinkedIn Icon
Want to Dig Deeper?

American Express Cards

  • Personal Cards
  • Credit Cards
  • Small Business Cards
  • Corporate Cards
  • American Express Gift Cards
  • Add Someone to Your Account

More Products & Services

  • Membership Rewards® Program
  • American Express App
  • Insurance Home
  • Book Travel Online
  • Merchant Services
  • Accept the Card

Important Links

  • Form & Document Centre
  • Online Services
  • Global Assist
  • Shop Confidently
  • See Merchants Near You
  • Refer a Friend

Company Information

  • About American Express
  • Careers
  • Contact Us
  • Sign Up for Email Offers
  • Frequently Asked Questions
  • Moving Abroad?
    • Personal Cards
    • Credit Cards
    • Small Business Cards
    • Corporate Cards
    • American Express Gift Cards
    • Add Someone to Your Account
    • Membership Rewards® Program
    • American Express App
    • Insurance Home
    • Book Travel Online
    • Merchant Services
    • Accept the Card
    • Form & Document Centre
    • Online Services
    • Global Assist
    • Shop Confidently
    • See Merchants Near You
    • Refer a Friend
    • About American Express
    • Careers
    • Contact Us
    • Sign Up for Email Offers
    • Frequently Asked Questions
    • Moving Abroad?

American Express
CanadaChange country
English
  • Français
  • Facebook
  • Connect with Amex on Instagram
  • Tweet your questions to @AskAmex
  • YouTube

  • Trademarks
  • Terms & Conditions of Use
  • Updated Online Privacy Statement (01/2018)
  • Complaint Handling
  • Codes of Conduct & Commitments
  • Amex Bank of Canada Prime Rate
  • Security Alerts
  • Accessibility Policy
  • Accessibility Plan
  • Cardmember Agreements

Amex Bank of Canada, P.O. Box 3204, Station F, Toronto, ON M1W 3W7

Copyright © 2021 American Express Company