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SO/

SO/

SO/ takes traveling in style to a whole new level. SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury. Drawing from the vibrant world of fashion, each SO/ location brings its own unique style.

Europe

4 Properties

FINE HOTELS + RESORTS

The Entrance Hall with lighting

SO/

SO Berlin Das Stue

Berlin, Germany

Cosmopolitan park sanctuary.

FINE HOTELS + RESORTS

X Bonnie Restaurant Terrace

SO/

SO/ Paris

Paris, France

Central Parisian stunner.

THE HOTEL COLLECTION

SO / Sotogrande Spa & Golf Resort hotel Entrance

SO/

SO/ Sotogrande Spa & Golf Resort hotel

Sotogrande, Spain

Stylish Andalusian sanctuary.

THE HOTEL COLLECTION

SO Comfy

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SO/ Vienna

Vienna, Austria

Avant-garde urban minimalism.

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Asia Pacific

3 Properties

THE HOTEL COLLECTION

Aerial View of SO /AUCKLAND

SO/

Auckland, New Zealand

Trendy artistic stay.

THE HOTEL COLLECTION

Infinity Pool

SO/

Bangkok, Thailand

Sleek high-fashion décor.

THE HOTEL COLLECTION

SO/ Hua Hin private beach

SO/

Petchaburi, Thailand

Imaginative beach getaway.

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