This year’s Business Show featured presentations and panel discussions with experts from across the industry. We’ve collated our highlights for those who missed the event.
The economy is changing and there is lots of uncertainty. Understanding your vision and defining a plan will help you stay focussed and recognise opportunities. Here Dawn Grossingham, business advisor and Managing Director of D52, shares her insights on how to clarify your purpose to reach your goals.
Understand your why
It’s important to know your ‘why,’ Dawn says. ‘When you know why you’re running your business and what you want to achieve from your business, you are able to align your vision and goal with that and not be distracted,' she says. 'People who are true to their purpose in life are very often unstoppable, because nothing thwarts them.’
Setting a vision with clear objectives enables you to clarify the future purpose of the business in order to align goals, set aside resources and overcome potential barriers, Dawn says. Every one of your employees should be aware of the vision, as you want them to share in that and help you to achieve it.
Make a plan
Write a three or five year goal and work backwards to plot out how you can make it happen, Dawn suggests. Consider potential hurdles and future scenarios. ‘You can’t always see an iceberg coming through the fog, but if you can see that it might happen, there’s less chance it will destabilise your business,’ Dawn says.
Analyse the commercial viability of future projects and current plans, set targets and objectives for your business and employees, and continually monitor them. Importantly, be receptive to advice and guidance from experts and don’t delay these conversations. By starting now, you will be well prepared for the future.
- Define your overall vision and purpose. You can’t stay passionate about something you don’t enjoy doing.
- Focus your direction by setting clear objectives, so you can ensure resources are aligned to achieve them.
- Make a plan and prepare for pitfalls. If you fail to plan, you plan to fail.