Enjoy the 12,000-acre outdoor adventure playground with activities authentic to the region, like a moonshine tasting or live Blue Grass music.
Rooms include bathrooms with imported European glass mosaic tile and wood trim, while suites feature separate living and dining areas. Two-story cottages can feature large private balconies or private putting greens. Tree Houses feature views of the Kibler Valley and North Carolina.
Elements features a menu that celebrates the abundance of the Virginia Highlands and uses local, organic, and sustainable ingredients. The 19th Pub features casual, hearty pub fare. Enjoy a casual Southern–style dinner at Stables Saloon.
The Spa at Primland offers a range of treatments, including Native American healing rituals and European spa therapies. The Native Embrace Blue Corn and Honey Body Scrub employs a scrub made of blue corn and local honey that leaves skin smooth, and ends with a full body massage.
Go golfing at The Highland Course at Primland that offers amazing mountain views or shoot sporting clays. Explore the historic Mabry Mill. Take a drive on the Blue Ridge Parkway and see mountains and farmland.
2000 Busted Rock Road. Meadows of Dan, Virginia 24120 United States
Piedmont Triad International Airport.
Fine Hotels + Resorts Terms and Conditions
Valid only for new Fine Hotels + Resorts bookings made through The Centurion Concierge, The Platinum Concierge or American Express Travel Online (online bookings currently only available to Basic Centurion Card members or Basic Platinum Card members). Payment must be made in full with an American Express® Card in the Centurion Card member's name or Platinum Card member's name. Available for Centurion Card members and Platinum Charge Card members, and excludes Platinum Credit Card members who are not also Centurion Card members or Platinum Charge Card members. Cardmember must travel on itinerary booked to be eligible for benefits described.
CENTURION Fine Hotels + Resorts
Centurion Members have access to exclusive benefits when booking by calling Centurion Travel Service on 1800 396 8866. These benefits include those offered by the Fine Hotels + Resorts program, as well as the following:
Centurion Members can enjoy these valuable benefits with the following partner brands:
* Certain room categories are not eligible for upgrade; call The Centurion Concierge at 1800 396 8866 for details.
** Complimentary In-Room Wi-Fi is not available in all locations. See terms for details.
*** Special Amenities and Centurion Benefits vary by property; call Centurion Travel Service on 1800 23 1889 for details
CENTURION Fine Hotels + Resorts Terms and Conditions
Valid only for new Centurion Fine Hotels + Resorts bookings made through The Centurion Concierge a by calling 1800 396 8866 at participating Aman, Mandarin Oriental Hotel Group, Belmond Hotels, The Peninsula Hotels, St. Regis properties, Waldorf Astoria Hotels & Resorts, Rosewood Hotels & Resorts and Oetker Collection. Payment must be made in full with an American Express Card in the Centurion Member’s name. Centurion Member must travel on itinerary booked to be eligible for benefits described. Noon check-in is based on availability and is provided at check-in. Room upgrade will be confirmed at time of reservation subject to availability, and will replace Fine Hotels + Resorts room upgrade at time of check-in. Certain room categories are not eligible for room upgrade; call the The Centurion Concierge at 1800 396 8866 for details. Breakfast amenity varies by property, but will be, at a minimum, a continental breakfast. Complimentary Wi-Fi is provided in room, with the exception of select properties where In-Room Wi-Fi is included as part of a mandatory daily resort fee or is not available. In these instances complimentary Wi-Fi will be provided in a common space on property. Call The Centurion Concierge at 1800 396 8866 or property specific details regarding Wi-Fi. Benefit restrictions vary by Centurion Fine Hotels + Resorts property and cannot be redeemed for cash, and may not be combined with other offers unless indicated. Certain participating Centurion Fine Hotels + Resorts properties will offer with a minimum paid two (2) consecutive night stay a Centurion benefit of (1) a US$200 food & beverage or spa credit; (2) a US$200 food & beverage credit only; or (3) a U.S $100 food & beverage or spa credit. Call The Centurion Concierge at 1800 396 8866 for details. Credit is applied in U.S. dollars or equivalent in local currency based on the exchange rate on the day of check out. Unused credit will be forfeited at check-out. Benefits and additional Fine Hotels + Resorts promotions are only applied at check-out and expire at check-out. Limit one (1) benefit package per room, per stay. Three room limit per Centurion Member, per stay; back-to-back stays within a 24-hour period at the same property considered one stay. If the Centurion Member cancels their room, any additional rooms will no longer qualify for benefits as the Centurion Member must be staying at the hotel. Participating Fine Hotels + Resorts properties and benefits are subject to change. Taxes, surcharges and additional fees are as supplied by the hotel at the time of reservation; however they are subject to change and will be charged as applicable at the time of settlement of your hotel account. Note that payments made in foreign currencies will be subject to a foreign currency conversion and commission at the time of payment upon departure.
The Hotel Collection Terms and Conditions
This benefit is applicable to Basic and Supplementary Centurion or Platinum Card members. Valid for new bookings with participating providers of at least two consecutive nights made through The Centurion Concierge, The Platinum Concierge or American Express Travel Online. Payment must be made in full with an American Express® Card in the Centurion or Platinum Card members’ name. Centurion or Platinum Card member must travel on itinerary booked.
Centurion or Platinum Card member will receive hotel credit upon check-out equal to US$1 for each eligible dollar spent, up to US$100, which amount will be credited upon check-out based on qualifying charges made by the Centurion or Platinum Card member excluding charges for taxes, gratuities, fees and cost of room. Additional exclusions based on specific hotel restrictions may also apply (including without limitation purchases within the hotel that are unaffiliated and/or owned by third parties) – see applicable hotel front desk for details. Credit must be used in conjunction with initial stay and cannot be carried over to another stay, is not redeemable for cash and expires at checkout. Credit is non-exchangeable and non-refundable and is applied in US$ or equivalent in local currency based on exchange rate on day of arrival. May not be combined with other offers or programs unless indicated. Limit one credit per room, per stay. Room upgrade is based on availability and eligibility at check-in. Three-room limit per Cardmember per stay; back to back stays within a 24-hour period at the same property are considered one stay. In the case of room cancellation, all additional rooms will no longer qualify for any benefits. Participating providers and benefits subject to change. Hotel nightly rates vary by property, dates, room category and occupancy. Taxes, surcharges and additional fees are as supplied by the hotel at the time of reservation; however they are subject to change and will be charged as applicable at the time of settlement of your hotel account. Note that payments made in foreign currencies will be subject to a foreign currency conversion and commission at the time of payment upon departure.
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