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Card Member Favorite-

Local Businesses Card Members love to visit.

What makes a Favorite?


Card Member Favorites are the exceptional local businesses Card Members love to visit.


Being a Card Member Favorite means your business stands out as a top place Card Members valued and visited the most last year.

It’s a way to recognize and thank these local spots and help Card Members discover more places to shop, eat, and enjoy online or in-store. It’s a special distinction and a sign of Card Member trust. 



If you’re a 2020 Card Member Favorite,
start using your complimentary marketing materials. 


Let your customers know about your status by downloading your free, exclusive Card Member Favorite materials.


Use these materials to share the news and help welcome new and existing customers.

Add these attention-getting assets to your marketing toolbox to help your business stand out in the crowd.

Online Marketing Assets


Add an e-decal or badge to your website and email to highlight your Card Member Favorite designation – it tells customers they can count on you. 

Store Signage

If you are open for business, display attention-getting signage on your front window and near checkout to call out your #MemberFave status.


Social Posts

Want everyone to know you’re a Card Member Favorite? Use sample posts to spread the word. 

Not a Card Member Favorite business?


Continue to warmly welcome more customers with the help of free products here.







“I think the Card Member Favorite program just provides a certain legitimacy to our company. It gives us a little prestige; it makes us stand out from other companies.” - Strictly Bicycles


Card Member Favorite status puts a spotlight on your establishment

Card Member Favorite Badge


You'll be easy to spot with a Card Member Favorite badge that will instantly identify you as a Card Member-trusted merchant.

American Express Marketing


You could be recommended to Card Members in marketing campaigns exclusive to the program. Plus, Card Members will be able to find your special designation on American Express Maps, store fronts and online. 

In-store and online


 Marketing materials for your store and website will showcase your #MemberFave status and help you attract new and existing Card Members.

Frequently Asked Questions