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Small Business Saturday® is coming November 30, 2019.

From social media to storefront signs, check out the ways American Express gives you and your merchants the tools to help your businesses stand out on the day and beyond.

Get Started

Easy acceptance and added benefits with OptBlue.

Helping you do more business is our business.

What’s new with OptBlue?

Simpler pricing and free marketing means you can be more competitive than ever.

New Signage & Supplies

From new decals & digital logos to more check presenters, check out all of the new signage and supplies we have to offer. Order Today.

Emerging Industries

Emerging Market Industry pricing includes Charitable Organizations as of April 2019. View the details and the MCCs.

New Rates

New rates for restaurant and professional services small transactions could be lower than you think.

Franchise Cap Change

Removal of the $1MM CV cap on select franchises. Check out the full list.

More merchants than ever.

Did you know that over 3 million more places in the U.S. started accepting American Express Cards in 2017 and 2018?1

Start signing more Merchants now.

Get the Details

New Interactive Resources to Help You Build Your Business

The NEW American Express Learning Portal is here!

The quick, easy and interactive courses can help you sell acceptance with confidence and build merchant relationships.

Courses include:

  • Driving Greater Revenue
  • Adding Value to Improve Merchant Retention

Take courses at your own pace – you can even do them on your phone while on the go!

Already have an account?

Go to Learning Portal

Shop Small® All Year Long!

We’re committed to supporting small businesses everyday and know you are too.

Help your merchants attract potential customers all year long with free downloadable Shop Small Materials including badges, social media posts, customizable banners and more.

Tools to help you and your merchants attract more business on Nov 30 and beyond

Empower Yourself and Your Merchants with Ripl Pro

American Express is teaming up with Ripl to bring you and your merchants a special new trial offer to help spread the word about your businesses on social media. It’s great for small businesses – like yours AND your merchants’ – trying to get more customers. Terms apply.

Try Ripl Pro
Download Customized Marketing Materials
Download Customized Marketing Materials

Merchants can create free posters, email templates, and more to help attract attention to their small business. You can also use these assets in your own communications to show your support of shopping small.

Create Now

Why it pays to sign more merchants.

Bigger Spend

On average, annual spend of an American Express Card Member is 3X that of Non-Card Members.2

Bigger Transactions

The average transaction size of an American Express Card Member is 1.7X that of Non-Card Members.3

Based on that higher purchase price, American Express Card acceptance could generate more revenue per purchase transaction compared to other general purpose cards.

Free tools to help you and your Merchants make money.

Attracting customers is important to Merchants, and here’s how we can help you drive more business their way.

Offer Signage and Supplies

Order and place free signage for your Merchants. It’s quick, easy and can help boost sales with more customers.

Signage options Order Free Signage

Use access code: OPTBLUESIGN

Help Merchants Get Recommended

We’ll help customers find your Merchants—via email, online accounts and the Shop Small® Map.

Shop Small Map on Mobile Learn More

Updated Sales Agent Kits!

Help your merchants make the most of Small Business Saturday with the new Shop Small insert including helpful information on the 10th Annual Small Business Saturday and free Shop Small resources.

Sign up to download the Sales Agent Kit today. Arm yourself with even more information to benefit your existing Merchants and help new Merchants say yes to American Express.

See what Agents have to say.

Hear how working with us is working out.
Hear from Agents
Hear from Merchants
Dena Melancon
Nick Bencivenga
Dharma Merchant Services
Ben Samimi
Robin's Candy
Great Barrington, MA
Triangle Rock Club
Morrisville, NC
Regal Nails Salon & Spa
Rochester, NH
OptBlue Merchants
San Francisco, CA
OptBlue Merchants
Across America
Don't Do Business Without it

1. Based on internal comparison of American Express small merchant locations in December 2016 to American Express small merchant locations in December 2018.

2. Nilson Report #1,147, February 2019. Spend per card derived from U.S. year-end purchase volume divided by year-end cards in force (CIF), not from individual consumer-level data. CIF represents the number of cards issued and outstanding with cardholders. Average Non-American Express spend per card includes Visa, Mastercard and Discover credit and charge card volume and CIF and excludes debit volume and CIF.

3. Nilson Report #1,147, February 2019. Transaction Size derived from U.S. year-end purchase volume divided by year-end purchase transactions, not from individual consumer-level data.  Average non-American Express transaction size includes Visa, MasterCard and Discover credit and charge cards and excludes debit.