Welcome to OptBlue® from American Express

Your one-stop shop for training resources, program updates, and tools to support your merchants.

OptBlue Benefits

Explore the advantages of OptBlue.

Merchants get paid at the same time as their other card brands—all card payments come to them at once.

Merchants get one statement from their processor for all the card brands they accept.

Merchants benefit with a convenient point of contact through their processor for all the card brands they accept.

Processors set the rate for American Express acceptance - just like they do for all other card brands.

Exciting News: OptBlue Program Updates

We’ve made a program update to the merchant acquiring Estimated Annual Charge Volume (ECV) threshold.

Effective April 17, 2026, the merchant acquiring threshold in the U.S. has been increased to $3,000,000. The increased merchant acquiring threshold excludes Puerto Rico and the U.S. Virgin Islands.

In the U.S.1, OptBlue Participants may only acquire prospective merchants that meet the Estimated Annual Charge Volume (ECV) program limits as outlined in the Operating Regulations.

New threshold in USD (rolling 12)1:

$3,000,000 for all eligible industry categories (excluding those listed below)

The following industry categories continue to have no threshold:

Charity, Healthcare, Education, Government, Insurance, Residential Rent, Utilities, and Online Gambling and Games of Value2 categories

American Express

American Express has high spending Card Members

99%
American Express can be accepted at 99% of places in the U.S. that accept credit cards.3
3.1X
The annual spend on American Express® Cards was, on average, 3.1X that of cards on other networks.4
58%
The average transaction size on American Express Cards was 58% higher than that on cards on other networks.5

Resources for you and your merchants.

Merchant Welcome Kit

Share this Welcome kit with your merchants for additional tools and resources to help them make the most out of accepting American Express.

Download Welcome kit
Bulk Signage & Supplies

Order signage and supplies for your merchants.

By providing your merchants with complimentary signage for all major card brands, including American Express, they can give customers the opportunity to pay the way they choose.

Order now
Shop Small®

We're doing big things for small businesses.

Show your love for small businesses Shop Small® all year long.
Shop Small®

We're doing big things for small businesses.

American Express cares deeply about communities and believes small businesses are at the core of every thriving neighborhood.

Access tips, tools, and free marketing assets from the Shop Small® Resource Hub.

Free promotion

In 2025, 5.8 million small businesses were promoted to over 19 million Card Members across email, their Americanexpress.com online account, and the American Express® Map.6

Shop Small and Small Business Saturday®

Celebrated on the first Saturday after Thanksgiving, Small Business Saturday was created to help small business merchants do more business and drive more sales.

Go to the Shop Small Resource Hub
Tools & Resources

Check out additional ways OptBlue can help you support merchants.

Disputes Management

See resources, insights, and solutions for helping your merchants prevent or resolve customer disputes.

Contactless Payments

Share an infographic with your merchants that outlines the trends in contactless payments.

OptBlue Program Updates

Get a refresher on OptBlue Program Merchant Eligibility.

American Express - Don't do business without it