Shop Small®
We're doing big things for small businesses.
American Express cares deeply about communities and believes small businesses are at the core of every thriving neighborhood.
Access tips, tools, and free marketing assets from the Shop Small® Resource Hub.
Free promotion
In 2025, 5.8 million small businesses were promoted to over 19 million Card Members across email, their Americanexpress.com online account, and the American Express® Map.6
Shop Small and Small Business Saturday®
Celebrated on the first Saturday after Thanksgiving, Small Business Saturday was created to help small business merchants do more business and drive more sales.
Go to the Shop Small Resource Hub