Gary Vaynerchuk, author of The Thank You Economy, shares his experience and advice on building a following on Twitter. In this segment, he talks about why the number of followers you have isn't the most important thing.
About The Thank You Economy: “This book could easily have been called The Humanization of Business or Manners Marketing…In The Thank You Economy, I tackle the issue of the ROI of social media and provide case studies. I think we wrote a much, much stronger book than I did with Crush It. When I say we, I mean the people in the social graph--the people that are living it." –Gary Vaynerchuk