Twitter is a great place to market your business, engage with customers and build your brand. It's not always easy, though, to come up with fresh and interesting tweets every day, let alone every hour. If you're stuck for ideas, use the following 10 kinds of tweets to help take your Twitter presence to the next level.
Questions are a surefire way to get people talking and engaging with your brand. Ask them how they use your products and services, what they're thinking about, what links they'd recommend, what they think of current events. You might well be surprised at how many replies you get, and what kind of conversation ensues.
Twitter is all about interacting with others, and mentions are the perfect way to do that. If clients use your products in a creative way, mentions can engage them and also promote your business. People like being mentioned, and it might lead them to mention you back—always a good thing in the Twitterverse.
You'll want to follow your customers, clients, suppliers and even competitors—and make sure to pay attention to what they're talking about. When they post links to articles, information or humorous observations, retweet them. It's interesting and useful for your followers to see how you're interacting with others, and it shows you care enough to send along to your own followers what they're posting.
Hashtags are what make Twitter fun, personable and usable. They create a sense of community in what might otherwise be a long list of individual posts. Follow trending hashtags to get ideas, or create your own. You never know—a hashtag you invent might end up going viral, bringing your company even more attention.
If you've got a new product or service, want to announce a new hire or need to promote an upcoming event, a headline tweet is what you'll want to use. Take a cue from journalists and make the headline concise and intriguing. Use just enough words to make the point of the headline easily understandable—and don't worry about writing a full sentence. Often, keywords are enough to get your point across.
6. Links To Others
Links to articles you like, sites you admire, products that complement your own: These are all ways to bring added value to your followers' Twitter feeds. Shorten your links to give more room to explain or promote them, and double-check any link before posting. You don't want to send your followers to a nonexistent page.
7. Links To Your Site And Blog
Linking to useful information or articles on your own site is a good idea, but only if it's useful, and only if you think your followers will appreciate it. Make sure to introduce these links with a teaser tweet—something that hints at what you're linking to and why people will want to click on it.
Photos posted on Twitter will appear on your followers' feeds, and they're a great way to add visual interest to your tweeting. Think about posting photos of your products or services, particularly if they're creative, unique and unusual photos. Make sure these photos are high-quality, in focus and engaging. Phone snapshots can work if you pay particular attention to framing, lighting and background.
Videos are a great way to engage with your followers, particularly if they're short, to-the-point and useful. Post videos on YouTube and link to them through your Twitter account, or try Vine, Twitter's video service that lets you post short videos made through its app.
People love stories, and it's fun to experiment with telling them in 140 characters. Relate stories about your business, about your customers, about the industry. Think like a short-short story writer, and include a beginning, middle and end. Stories will keep people reading your feed—and asking for more!
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Vivian Wagner is a freelance writer in New Concord, Ohio.