Self-publishing is almost as easy as sending someone an email with an attachment. The ease with which authors and businesses can now publish a book is scary. It’s scary because it blinds new authors to how much marketing work is really needed after they publish a book. Three of the most common mistakes authors make according to Penny C. Sansevieri of the Huffington Post: a “these rules don’t apply to me,” mentality; the lack of engaging with people who write you notes or emails about your book, and waiting until your book is published to launch a website. The other seven are even more deadly. No matter how much your book rocks, chances are it’ll die if you’re making these mistakes.
Every business has to market themselves to survive and thrive. More and more businesses are using self-published content as a way to attract customers and establish themselves as experts in their field. As a two-time book author myself, I can tell you this list of marketing mistakes authors make is spot on. As a businessman and entrepreneur, I also noticed that the marketing steps authors take are the same steps ANY business should be taking to promote themselves or their product. Marketing is marketing whether you’re selling your book, your widgets, your catering services or your IT expertise. While there may be tweaks you make, depending on your product, the rules for marketing are the same: engage, resist the temptation to make a fast buck, put out lots of high quality content and treat your customers fairly, honestly and well.
Read more Marketing Watch articles.