1. A website is as much about aesthetics as it is about information. Make sure the design not only reflects your company, but also appeals to your customers.
2. If you hire a Web design agency for your site, make sure their style matches up with yours. Be sure to take a look at their portfolio and check references, and don't be scared to ask questions or feel confused in initial meetings; you're paying for a service and a good agency will make time to take you through the whole process.
3. Resist the urge for flashy graphics and animation unless it's absolutely necessary: simplicity is always the best policy. Remember that not all people browse the Web using computers: it is increasingly normal to access the Web via cell phones, P.D.A.'s and other fast-developing technologies.
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