As we become more easily distracted by all the competing demands on our attention, it’s often the most unusual, most novel message that gets through. If you want your message to be heard, you may have to resort to some unusual mobile advertising methods to accomplish that goal. I’m going to give you four crazy ways to get yourself lots of attention.
1. Temporary body art. This concept has found success in Japan, where people are hired to wear temporary tattoos of a company logo. It’s a pretty simple concept: Hire some models and pay them to wear your logo or tagline for a period of time. The goal is to get people to interact with the models and to take pictures of the logos and share the images on Facebook, Twitter and Instagram. One impression multiplies and becomes hundreds or thousands of impressions.
2. Iwearyourshirt.com. Jason Sadler, founder of Iwearyourshirt.com, offers you the opportunity to hire him and his staff (located all over the country) to wear a shirt promoting your business for a day. Puzzled about why on earth you’d pay Sadler to wear your shirt? Throughout the course of the day, Sadler posts videos and blogs about your company, providing entertainment and enormous exposure for your brand.
In addition to the information Sadler distributes via a video, which explains your company and its vision, you’ll also benefit from the thousands of impressions made by the shared images and retweets of your shirt. Getting your name in front of thousands of people in a single day allows you to increase the market’s receptivity to your mission.
3. Pop-up advertising. No, we're not talking about the annoying ads that take up space on your computer monitor, but real-life pop-up advertising that’s inspired by the phenomenon of pop-up restaurants and shops (temporary places that take over unused or vacant space, open with great fanfare and are gone before you know it).
It sounds counterintuitive, but we value things that only last briefly. That faded billboard you’ve passed every day for two years makes far less of an impression than a waving, dancing, costumed person you've never seen before waving a sign on the side of the road.
If you’re splashy enough, not only will you reap the benefit of the direct impressions, but you’ll also have folks taking and sharing pics. Think about it—if a car that’s decked out to look like a giant cheeseburger rolls down Main Street, odds are good that people are going to take a picture and share it with friends via text, Facebook and Instagram. The idea is to go big and brief.
4. Flash mobs. Public spectacle, high intensity and lots of people taking photos—that’s what you get with flash mob advertising. Imagine a train station full of people grinning and photographing your logo. Picture a downtown, corporate lunch crowd enchanted by a spectacle that features your company. The video goes viral, and your logo makes millions of impressions.
There are companies that specialize in flash mob advertising, and you can avail yourself of their services or you can simple tackle the project yourself. Flash mobs take planning, but if you use your resources wisely—employees’ creativity, enthusiastic volunteer participants and a big enough vision—you can make a huge, lasting impression in just a few minutes. Anything done with high intensity will catch attention and give you a stage from which to share your message.
If your business has become a bit stagnant and needs an injection of excitement and revenue, think big and new. Give people something to photograph, a story to share or a unique, unexpected experience, and you’ll have thousands of Facebook or Twitter users spreading your story, your name and your mission.
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