If you’re serious about using social media for marketing, branding or anything to do with promoting your business, you should use a social media editorial calendar. But how do you decide when to publish, what to publish and how often to publish to get the best ROI? If you understand when to engage with your audience and how to combine traditional marketing with social media, you’re two steps ahead of most businesses. But these four tips by Anton Koekemoer of memeburn, including aligning your objectives and knowing when to engage your audience, will boost your efforts even more.
One of the fastest ways to build a successful business is to systemize it. That means taking the things you do on a regular basis and creating a system that allows you to do that thing, or things, efficiently and easily. It may be a pain at first to sit down and create an editorial calendar so you know what to blog about, and when to post and how to use your social media to drive traffic to your website, but it’s so worth it. You’re better off spending a couple hours or even a few days setting up an editorial calendar than racing around like a chicken with its head cut off at the last minute. Don’t be scrambling for content that has no relevance and that’s not driving your brand or engaging your customers just to throw something up on your site. Plan it.
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