Retailers are facing a tough holiday season this year. With expanded Internet sales and economic uncertainty on the minds of consumers, it's difficult to gauge which sales strategies will work best to maximize sales. In the process of trying to determine which is the best approach, you can see what top retailers are doing.
Some retailers, like Foot Locker, are charging premium prices for the most popular products and launching new products at higher prices. Other retailers, like Target, are taking a different approach, offering an aggressive price-match guarantee that competes against online retailers. To minimize the number of transactions this might impact, they are adding a number of unique items for sale not available elsewhere. Walmart is focusing more on its online customers, offering them many of the same discounts on Black Friday that in-store customers will receive with a goal of increasing their overall customer base.
Learn more at the Wall Street Journal.Photo: Shutterstock