Sure, using great videos to educate your website visitors about you and your company is one way to drive traffic to your site. But what about using YouTube to drive people back to your site even as they’re unsubscribing and telling you to get lost and stop spamming them? Groupon did just that. When subscribers try to unsubscribe from Groupon, they’re taken to a website where they can “punish” the staffer they deem responsible for their spammy inbox misery. The Groupon unsubscribe video allows you to "punish" Groupon employee “Derrick” for sending an email that you found irrelevant, stupid or time wasting. If you decide to click on the "punish" button, another person comes over to yell at Derrick and throw water in his face. Personally, I favor silly string and anything involving orange slime, but water’s good.
The fact is, video, even not so great video, increases conversions. The secret to a K-Pop level viral video, or even just video that converts visitors to sales, is creating something unusual in both the video and the purpose. From replying to questions on Twitter with a video response to creating multiple testimonial videos targeted at key target markets, or making your own in-house, employee-featured music videos, there are multiple ways you can use YouTube to drive traffic to your website. When you’ve done it, come back here and share the link in the comment section below.
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