If you’re a small business, chances are you find most of your new customers through word-of-mouth. That’s just how it works. But how can you ensure your customers are talking about you? Knexx-local, edo Marketplace, Glassmap, Signpost and SpotOn are five new marketing apps that do just that. Knexx-local, for instance, lets you take a photo of a product or item, then send it to specific customers to get real-time feedback. Once customer feedback is received, the image is posted to the company's website and disseminated via social media. All these apps are hyper-local, but can be used globally as well.
Word of mouth referrals are business gold. You need to be mining that gold, not with a pan, but with apps, social media or whatever tools you can find that engage your customers. Create promotions, offer rewards, discounts or a “wall of fame” on your website, but make sure your name, business and value are something customers want to talk about to their friends.
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