Company culture is one of the most important elements of success for a small business. It can also be one of the most elusive. David Vik knows about creating a great culture -- he's the former culture coach of Zappos.com, the online shoe company renowned for its "work hard, play hard" culture. Vik, also the author of The Culture Secret: Five Steps To Creating Your Own Company Culture, reveals to BusinessDailyNews five steps that any company can follow to create a great company culture.
The first step, according to Vik, is to focus on vision. He believes employees should know exactly what the company vision is so they can make sure their decisions and actions align with that vision.