Facebook reports that photo albums posted to its site produce 180 percent more engagement than other types of posts and uploads, and HubSpot has noted that the brain reads images 60,000 times faster than it reads words. Such statistics are a clear indication that marketers should use images in their social strategies—but they have to do it carefully, Mike Gingerich writes. "The challenge lies in maximizing the reach and engagement of each image, to make those images work efficiently and effectively across multiple social platforms," he explains.
Gingerich offers a five-part plan for maximizing images' impact in your social marketing, beginning with easy-to-share Facebook tabs and ending with Instagram posts.
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