One of the toughest parts of running a blog is coming up with fresh content.
The writing part can be hard enough, and when you’re stuck with writer’s block, coming up with one more idea feels impossible.
Fortunately, there are a few tricks you can pull out when you’re tapped out and in need of some new blog content.
1. Invite a guest blogger to post.
Is one of your readers an active commenter with great opinions? Ask them to write a post on a topic they’re especially passionate about or familiar with. Do you have a friend with great advice or life experience to offer? Have them step in for a day. Tapping into others’ brains and voices gives you a break and gives your blog community a fresh point of view to read.
2. Revisit old posts and add something new.
Going back to old posts that were either especially useful, controversial, or involving a topic on which you’ve since changed your mind is a good way to come up with new content.
Have you touched on a topic that sparked a massive amount of discussion amongst your readers? You can always revisit it and add something you’ve learned since then, or how you’ve changed your opinion, or what other people have said about the same issue.
3. Make a schedule in advance.
Implementing this strategy keeps you from running out of ideas at the last minute. In a post on Pro Blogger, Darren Rowse points out that scheduling your posts a week or month ahead of time gives you the chance to really develop your ideas, so they’re better than they would have been if you came up with them at the eleventh hour. Try taking some time at the beginning of each week (or month) to plan the topics you want to cover in the upcoming days.
4. Add videos or images.
If you’re not doing so already, take this opportunity to add multimedia to your blog. Film a video of your employees chatting about their favorite things about your company or memorable office moments. Take photos of your workplace and show it off as an “Office Tour.” Keep everything light, and funny if possible.
Not only does it change things up for your readers, but it also makes your blog more personal by giving them an inside look at your company and your life. (If you’re not sure how to add in multimedia to your blog, Mashable’s Zachary Sniderman has a great guide on OPEN Forum.)
5. Write a bullet-point list of interesting things you’ve discovered.
Whether it’s a YouTube video, a controversial article making the rounds on the Internet, or even a photo you found on Flickr, collecting a few interesting links into a bullet-point post is a good way to keep your blog fresh without requiring a lot of time or energy.
A lot of well-known bloggers already do this as a standard way to update their blogs on the weekends. Outspoken Media’s prolific blogger Lisa Barone does this every Saturday with her Weekend Coffee Links, and Duct Tape Marketing guru John Jantsch does it too, with his Weekend Favs.