As we close our books from 2010, I thought I would dig through my personal bookmarks to find the best of the best from OPEN Forum.
In doing this, I noticed something: the majority of my favorite articles are lists of fives. Writers both online and offline seem to go on and on about the "five" habits, trends, sins or tips, as though five is the gold standard.
I noticed this first in my own posts here at OPEN Forum. So, in the spirit of numerics, I put together a list of my five favorite posts of "fives."
Small businesses need to build trust in order to promote their products and services. There are a few key practices to follow when it comes to building trust in the digital world, but it's easy it is to lose trust online as well. Rohit Bhargava, Influential Marketing
There are many things that grab your attention and distract you from the more important tasks at hand. Though you can try to ignore the guy knocking on your office door, the woman calling non-stop, and the screaming child pulling on your leg, those are the things that usually end up taking precedence. What digital distractions can you cut out of your daily routine to focus on the important things? Jean Aw Founder, NOTCOT
With the rise of online marketing campaigns, small businesses often lost sight of real-world marketing opportunities. However, with a few clear exceptions, people still do most of their living offline. Physical spaces can be a good place to advertise your website, social media accounts and blogs. Sara Kessler, Mashable
As an editor and marketer, I spend a lot of time thinking about the “how to” -- In this case, how to use digital marketing to maximize business growth. Ann Handley, MarketingProfs
Many people have an instinct to please everyone. For small businesses owners, the desire to address critics is a reflex that can override the more important uses of our energy. Scott Belsky, Behance
John Jantsch is a marketing consultant and author of Duct Tape Marketing and The Referral Engine.
Image credit: henrikbeckerkoeln