YouTube is an often overlooked tool for business, not only as an engagement and marketing platform, but as an educational resource. There are YouTube channels dedicated to sound business advice, but distilling them from oceans of video junk can be a daunting task.
We've pulled out five subscription-worthy channels that produce regular, valuable content, and whose viewership is already substantial. Adding these to your daily diet of social business resources is another great way to stay on top of trends and gather up new ideas for your business.
At over 17,000 subscribers, Harvard Business School's YouTube channel produces regular "ideacasts" with a focus on "practical insights, tools and resources." The show offers interviews with prominent Harvard professors, authors, and business leaders who speak to issues in markets large and small.
Make no mistake, the Google Business YouTube channel is a promotional tool for Google's products. But there's no sales pitch here -- just really valuable insights on how to use many of the free and low-cost platforms offered by the search giant. Looking to optimize your AdWords campaign or glean a better view of the marketplace through search analysis? Stacks of short, well-produced instructional videos are at your fingertips with a subscription here.
Of all the places to find valuable resources online, you may not immediately think of the U.S. Government. But the Small Business Administration has done a good job stocking their YouTube channel with important information about government initiatives, government loans, legislative changes, and general small business advice about technology and marketing.
Known as a Twitter influencer and blogger in the entrepreneurial tech scene, Robert "Scobleizer" Scoble's YouTube channel is loaded with candid interviews with some of today's hottest startup pros. The channel is less about hypothetical business advice, and all about what entrepreneurs are actually doing in the tech space. At the very least, it's interesting stuff. At most, it offers concrete insights from some of the industry's thought leaders that you can bring back to your own work.
5. Fast Forward
Google and The Wharton School of Business have partnered to develop a YouTube channel dedicated exclusively to Internet marketing -- a field that has been a boon for many small businesses looking to expand their reach on the social web. The channel offers up piles of short, easily digestible interviews with business leaders, CEOs, and entrepreneurs who discuss the goals and challenges of savvy web marketing.
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