Do you remember the lucky rabbit’s foot on a key chain when you were a kid? Though not as popular today, the rabbit’s left rear foot was considered particularly lucky.
This month, the Chinese celebrate 4709 as the “Year of the Rabbit." According to tradition, the rabbit brings luck to our ambitions to get ahead in business and all other relationships.
Luck plays a critical role in success. In fact, many of us would prefer to be lucky than good in business. The reasoning is that if we are lucky, people automatically think we are good. A major frustration for many business owners is seemingly incompetent people who are very financially successful. Jean Couteau explained it this way: “I believe in luck: how else can you explain the success of those you dislike?”
How do you get lucky in business? Of course, there are seven ways:
1. Spread your risk. Don’t use an “all or nothing strategy” to count on your business success. Make sure that not too much of your revenue is in one customer or in a single product line. The more your business spreads its risk, the more opportunities it has to get lucky.
2. Forget overnight success. Most overnight successes in business take seven to 10 years. Unfortunately, there really is no short cut for just
plain hard work. Being resilient is one of the most important skills to develop. The longer a company stays in business, the more opportunity it has to get the lucky breaks it takes to succeed.
3. Fear dumb luck. If it is too good to be true, it usually is. Skip the sometimes irresistible “get rich quick schemes." If your business moves from its long-term focus into the pursuit of dumb luck, it will be distracted from the path that will most likely bring its success.
4. Focus, focus, focus. A laser-sharp pursuit of your company’s goals brings luck to your business. Getting caught in diversions supplied by vendors or customers can keep your company bogged down in daily tactics. It is amazing how “lucky” your company can get in building a profitable business if focus is kept on solving the customer’s pain.
5. Fortes fortuna adiuvat (Fortune favors the brave). Only your vision and relentless drive will sustain your business during the “unlucky” times. Sometimes bad luck happens for no particular reason. Mourn it, and then let go and move on. Remember that all luck eventually turns.
6. Stay connected with people. You may not be having much luck, but maybe the people around you are. Stay plugged in to influencers and connectors in your business and social circle. When they have good fortune, they will share it with you (and be able to buy from your business).
7. Feel Lucky. The luckier we feel, the luckier we get. As Rhonda Byrne said in “The Secret," we are what we think about. Remember those days that your business feels unstoppable? You are feeling lucky!