A well-run Facebook campaign can be a cost-effective way to promote small-business events, writes Amy Porterfield. Create an Events page, share it widely and consider using paid ads to maximize turnout, she advises. "Turn your event into a Page Post Ad by clicking 'export event' and creating an ad for your target audience."
Porterfield also recommends getting attendees more involved on Facebook by responding to their "likes" and questions and asking what they're excited about, as well as changing your Timeline cover photo to something fresh and catchy before the event.
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