A couple weeks ago, BizBox contributors Peter Montoya and Tim Vandehey discussed how social networking Websites like Twitter, Facebook, and LinkedIn can help you build your business and cultivate your personal brand. Briefly, their answer was: if you are in the right industry and you are a savvy user and network, then absolutely yes.
A post we came across recently about one small business's success with LinkedIn--a social networking Website specifically geared towards business-to-business--seems to bear this out. Josh Morgan of Don't Eat The Shrimp told the story of his success with LinkedIn. Basically, someone posted to LinkedIn asking for suggestions for a Bay Area PR agency with a special background in education; Morgan humbly put forth his own business; and--whaddya know!--soon enough he had himself a new client.
But read the whole thing.
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