Benjamin Spiegel of Clickz reports that YouTube says its viewers watch over six billion hours of video each (up 50 percent over last year), and 100 hours of video are uploaded to YouTube every minute. There's no possible way you can watch everything there is on YouTube, nor is it all worth watching. But the stuff that does deserve your attention are the variety of advertising opportunities available—including ads you pay for if (and only if) the viewer actually watches them. There are plenty of options, from in-stream to select in-stream, and more, tailored to fit any marketing strategy, or budget.
Admittedly, I never really thought about YouTube advertising options. I thought, well, YouTube has ads—and that’s it. Now that I’m seeing more YouTube ads than ever before, I realize that some of them are as good or better than the actual video content. When I see that, I get curious and I click. So will your customers. One of the advantages to advertising on YouTube is that you’re going to get the eyeballs, so take advantage of it. But unless you’re made of money, it pays to find out what your free and pay options are and how to ensure when buyers click your ad they go to your channel or website. Consult this quick but thorough guide to YouTube advertising for beginners to learn more.
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