But that gave us an idea. Americans hear about the embattled American economy and are therefore more inclined to buy American. Might they also hear about embattled small businesses and therefore be more inclined to buy from them?
Certainly strikes us as logical. Small businesses can easily engage and win Americans' intrinsic affection for the underdog. For not only are big corporations generally less embattled than small ones; more importantly, "Buy Big" is not a particularly winning marketing slogan.
So, we say: give it a whirl! Proclaim your smallness as proudly as you would proclaim your Americanness. It's certainly no less worth being proud of. And it just may help your sales.
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