Talk about early ... should expectant parents be considering domain name availability before naming their new child? Thousands of them are. The thing is, names have always been brands. Think about “Wendy’s” and “Trader Joe’s” for instance. Even “McDonald’s” was named after its founder. The Internet has simply changed the reach and impact of our name and the power of our brand. So should that affect what we name our children? And will they truly suffer if you don’t check the availability of a matching domain before you name them?
Marian Salzman questions whether your child’s name and domain should be corporate or creative, or if it even matters, and how a too bizarre or too bland name could impact your child. Is it right to assume your child will be a lawyer, rock star or artist before they’re even born and name them accordingly?
Shakespeare (thank you, Virginia Tech liberal arts classes) said in Romeo and Juliet, “A rose by any other name would smell as sweet.” But would it? What do you think? Is your name your brand?
Read the full article on Forbes.
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