Mobile devices now outnumber desktop computers—and this gap is only expected to grow. As such, for many businesses, it's become important to have a website that is optimized for mobile use, in order to effectively reach your audience. Generally speaking, a responsive website design is often the best choice for ensuring this, since it adjusts the size and layout of your site to fit your user's screen whether they are on mobile, tablet or desktop.
Aside from using a responsive design, however, certain design elements can help mobile websites be even more useful; after all, when users are on the go, their needs are a bit different than when they're sitting at a desktop. While there are many functionalities that mobile sites can incorporate, these three fundamental elements can potentially help improve your conversion rates and the onsite user experience, from the get-go.
1. Click-to-Call Phone Number
It should be as simple as possible for your users to contact you—especially when they're on the go and even more likely than normal to need quick access to your phone number. To accommodate users, placing your phone number at the top of your mobile pages, and using a click-to-call number, can be incredibly helpful. When users try to reach you from their smartphone, they expect instantaneous results.
A lot of companies have implemented click-to-call numbers on their sites, but surprisingly enough, there are still plenty that have not. Have you?
2. Appropriately Sized Buttons
When users visit your website from their mobile device, they access your content on a much smaller screen than they would on a desktop. In order to meet the needs of the device they're using, it's important to keep this sizing difference in mind throughout the design process. With any clickable items on your website, like calls to action or menu icons, you should try to optimize them for a small screen and for appropriate thumb size. While on the go, visitors aren't using a traditional keyboard and mouse. Instead, they use their thumbs to click on various items and input text into required fields. If a certain call to action, which could lead to a conversion, requires a lot of zooming in or out to complete, this can become a barrier for engaging with your brand.
3. Concise Messaging
As mentioned above, users are on the go most of the time when they're accessing your site from a mobile platform. For that reason, it's incredibly important that you keep your messaging short and to the point—brevity can be essential. Regardless of device, most users don't want to spend a lot of time reading endless paragraphs, but this holds especially true when on a device with a small screen. If your content is not easy to digest, users are more likely to skim or skip altogether, reducing the value of your site. Keep font size large enough so it's readable on small smartphone screens, and keep the copy itself compelling, yet concise.
There are plenty of mobile-design elements that can bolster your digital presence and drive better results for your brand. Ensuring that users can easily get in contact with you, that your buttons are appropriately sized for touchscreens and that your messaging is brief and to the point are just a few of the steps that can help provide a fulfilling digital experience for your audience. But no matter what functionality you choose to incorporate, always keep in mind the needs of your users and how you can offer them the best experience possible.