A collection of women entrepreneurs and “otherwise creatively engaged people” has banded together as the Bureau of Friends, a group that shares a similar vision for how the world of luxury and quality is shifting. According to their Manifesto, “people want what they buy and how they spend time, to be worth it and they’re looking for objects and experiences that ring true.” Formed as a “go-to-depot of tasty and nutritious content” the goal of the site, and the loosely-formed organization, is to inspire each other and spread the word about their great work.
Essentially Bureau of Friends seems to be cultivating the idea that as consumers, we are not materialistic enough. As a new departure they ask us to pay more attention to how things are made, and to have greater emotional attachment to the clothes and objects in our lives. “For us, this is the pursuit of a beauty that endures and enriches. The Friends understand this as the very stuff that defines quality. For us, quality is authenticity. It is a future-forward focus and eco-smart thinking. It’s handcrafted, locally supportive, and globally aware. First and foremost—it is beautiful, delicious, and relevant.”