However, small business owners remain skeptical about business prospects. The number of small businesses that see the current economic climate negatively affecting business prospects rose from 24% six months ago to 29% and the number of entrepreneurs who see the economy improving with expanding opportunities for their businesses fell from 26% last fall to 18%. One bright spot on the subject of sentiment is younger entrepreneurs (ages 19 – 29), 72% of whom are optimistic about their business prospects and the economy.
Which Entrepreneurs are Poised for Growth?
While the spring survey points to genuine concerns among business owners, it also reveals a group of entrepreneurs who are flourishing in spite of the challenging economy. When asked to describe the impact of the economy on their businesses, more than half (58%) of businesses said they were “staying afloat,” and 21% described their firms as “sinking ships.” However, an additional 21% said either the economy had not adversely affected their companies or they have grown their firms in the rough economy.
Interestingly, the survey found that these growth-oriented business owners had less tenure and were running moderately sized companies compared to their peers. In fact, those currently thriving have been in business for fewer years (average 18 years, compared to 22 years for both “staying afloat” and “sinking ships”) and have moderate revenues (average $513K per year, compared to $439K for “sinking ships” and $745K for “staying afloat”).
There are also several interesting distinctions that set these growth companies apart from the “staying afloat” and “sinking ship” firms:
- Industry Matters. The business and personal services sector appears to have best weathered the recession. A majority of growth companies (52%) are in business or personal services industries compared to 46% and 29% for “staying afloat” and “sinking ship.” In addition, “staying afloat” and “sinking ship” firms are twice as likely to be in retail (25% for both vs. 12% for growth firms), and even more likely to be in construction (8% of “staying afloat” and 17% of “sinking ship” compared to just 3% of growth firms).
- Cash Flow is King. A majority of growth firms (56%) generate enough revenue to cover working capital needs compared to 33% of “staying afloat” and just 13% of “sinking ship.” This is likely helping fuel business investments: two-thirds of growth companies say this economy has had no impact on their ability to invest in their firms, compared to 33% of “staying afloat” and 12% of “sinking ship.”
- Getting Paid Faster Helps Drive Cash Flow. Despite the economy, just 13% of growth firms say customers have taken more time to pay compared to 34% of “staying afloat” and 47% of “sinking ship.” One contributing factor may be the Internet: growth firms are almost twice as likely to use online payment solutions such as PayPal (19%) compared to 11% of both “staying afloat” and “sinking ship.”
Streamlining Operations and Getting Creative
A Closer Look at Hiring
Tech Investments Drive Spending
Generation Y Buoys Sentiment and Spending
Additional Survey Data
Additional survey results are available for specifically Florida, Texas, California and New York, as well as on women entrepreneurs and by generation.
You can also view results from the 2009 Holiday Monitor and the Fall 2009 Monitor.
Survey Methodology
American Express OPEN Small Business Monitor, released each spring and fall, is based on a nationally representative sample of 734 small business owners/managers of companies with fewer than 100 employees. The anonymous survey was conducted via telephone by Echo Research from February 9- February 22, 2010. The poll has a margin of error of +/- 3.6%.
