Any sport, even chess, can be a multi-million dollar marketing machine—if you have the right representative. In a sport dominated largely by older players whose “old, cranky Russian” names start with the letter K, sponsors are understandably attracted to younger, more social and talented players like current chess phenomenon Magnus Carlsen. Carlsen is not only attracting sponsors and companies who want to shower him with money and deals, he’s attracting the mainstream media, basketball celebrities and movie directors. The attraction is more than just his chess expertise: Carlsen sees himself as a modern sports star (not quite the traditional chess player stereotype).
Looks. Lines. Skills. These are the three things that make the most powerful marketing message. Looking better than the competition, whether it’s your website, your uniform or your physique—gets you noticed. So does busting the stereotype, particularly if the stereotype is a boring, safe and traditional one. Great lines, as in the ability to speak persuasively and keep someone’s attention. And, great skills has them clamoring for more. If you become #1 in all three, you will be the worlds best, and the world will reward you.
It's time to amp you your business' chess game.
[New York Times]
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