It would appear the Internet has found its Cronut 2.0.
Churro Borough, a roaming dessert company based out of Los Angeles, has earned near-rapturous response to its churro ice cream sandwiches this month. Invented by pastry chef and owner Sylvia Yoo, the treat is tailor made for summer: It features two discs of freshly made churros (a Mexican fried-dough pastry) sandwiching a dollop of ice cream (flavors range from traditional vanilla to peach cobbler).
After earning her chef cred while working the lines of some of New York City's top restaurants, Yoo was ready to start a business of her own. "When I moved back to LA, it was the beginning of the ice cream boom," she explained to food website Chow. "Working in pastry, ice cream was always my favorite thing to make and eat. I had dreams of running my own business, but I knew I needed my product to stand out." If the press coverage and pop-up store lines are a testament, it would appear that she's done just that. And with a business model that focuses on selling the sandwiches at events instead of at a brick-and-mortar store, the buzz is likely to grow for Yoo and her treats.
Since the Cronut made its debut in May 2013 to giddy headlines, long lines and shameless knockoffs, there's been a seeming outcry for food mashups—creations that combine two or more foods to create one entirely new dish. The trend shows no signs of slowing down: Not only are food chains like Taco Bell putting food mashups on their menus, there's now a reality TV show devoted to them.
Businesses want to cash in on consumers' desire to have it all, even in their food. But the rise of the churro ice cream sandwich serves as just another piece of empirical evidence that small businesses are truly dominating this trend. The Cronut was invented by Dominique Ansel, whose New York-based bakery did the unthinkable—making milk and cookies even more inseparable—with his chocolate chip cookie shot glasses. And ramen burgers, a creation truly worthy of the frankenfood label, were brought stateside by chef Keizo Shimamoto's stand at a flea market in Brooklyn.
While big businesses may have thousands to throw into research and development, small-business owners seem to be able to counter that advantage with good old-fashioned ingenuity.
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Photos: Churro Borough