Recently U.S. wireless carriers have been battling it out in price wars, offering attractive deals to people who abandon their current contracts to switch to their service. But now there’s another reason to be optimistic that your mobile service bills may fall soon.

Google plans to introduce wireless service in 2015, according to several news reports. The Internet search giant has struck a deal with Sprint and T-Mobile to resell wireless service on their networks under the Google name.

Many of the details about Google’s plans—including where its wireless service will be offered, how much the service will cost and when it will roll out—are still unclear. But some analysts think that Google’s entry into the wireless world could lead to lower wireless bills and more innovative and flexible plan options for both businesses and consumers.

“It’s probably an attempt to put pressure on the carriers to improve their own products by showing new ways of offering service,” Jan Dawson, an analyst at Jackdaw Research, told The Wall Street Journal. “When Google enters existing markets it tries to do things differently, rather than just doing something slightly better or cheaper.”

It’s not certain that Google’s wireless service offering will indeed put massive downward pressure on service prices, as few details about the service options and Google’s plans are currently available. But whenever a new competitor enters the market—particularly one with cachet like Google—there’s a good chance that current players will scramble to retain their customers by offering better deals.

For business owners, the ongoing price wars are an opportunity to shop around for a better, more affordable wireless plan for themselves and their employees, or at least negotiate a better deal with their current carrier.

Keep in mind that finding the right wireless plan—and making an apples-to-apples comparison between them—can be tricky. Carriers each have their own pricing models and extra fees for, say, data usage and texting.

When trying to choose the best wireless plan for your business, one smart move is understanding how you and your employees use your smartphones and other mobile gadgets, writes Jaymi Curly of Inc.com: 

Pull some copies of past phone bills to get an accurate read on your company's calling patterns. Are your business calls mostly local, or does a fair amount activity take place across the country? Would you need to have free or low-cost international calls added to your plan? Would data and texting be useful to your organization? Once you have these questions answered, you can start to see what kind of cell phone plan will suit the companies needs best.

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