Delving into Facebook and Flickr pages, and reading the Twitter “tweets” or using AIM to send an “instant message” are all avenues that make up the online gold mine of interaction for business owners. Whether you’re privy to the daily occurrences of someone’s life via Twitter: “my baby was up all night and I’m exhausted,” or “just landed a book deal,” knowing the ins and outs of the lives of your employees enables you to relate to them on a more human level. The irony is, you may arguably gain more insight into what makes your employees tick while looking at your computer screen than you’d be able to ascertain in a face to face encounter with them. Flickr provides access to all of their vacation photos, Facebook shows off their family, complete with pictures of their new baby during their maternity leave, and Twitter gives you a play by play of all the mundane and grandiose details of their existence.