Delving into Facebook and Flickr pages, and reading the Twitter “tweets” or using AIM to send an “instant message” are all avenues that make up the online gold mine of interaction for business owners. Whether you’re privy to the daily occurrences of someone’s life via Twitter: “my baby was up all night and I’m exhausted,” or “just landed a book deal,” knowing the ins and outs of the lives of your employees enables you to relate to them on a more human level. The irony is, you may arguably gain more insight into what makes your employees tick while looking at your computer screen than you’d be able to ascertain in a face to face encounter with them. Flickr provides access to all of their vacation photos, Facebook shows off their family, complete with pictures of their new baby during their maternity leave, and Twitter gives you a play by play of all the mundane and grandiose details of their existence.
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Trends & Insights
April 30, 2009
Connect With Your Colleagues Via Online Social Networking
Connect With Your Colleagues Via Online Social Networking
Summary
Gone are the days of strolling past a co-worker’s cubicle and knowing nothing about them but the name on their placard. Sauntering through
Gone are the days of strolling past a co-worker’s cubicle and knowing nothing about them but the name on their placard. Sauntering through office parties to hear fleeting details about your peers over wine and appetizers is no longer the means to an end in the “getting to know you” game. We have more details than ever about the people with whom we work, right at our fingertips. All it takes is a few strokes on your computer’s keyboard, a Google search for a Facebook page, or a mouse click of a “Follow Me on Twitter” icon to be invited into the lives, homes, vacations and minds of all your employees, colleagues and superiors. And the wealth of information you’ll find via the boom of instant, real-time, online social networking is virtually endless.
Delving into Facebook and Flickr pages, and reading the Twitter “tweets” or using AIM to send an “instant message” are all avenues that make up the online gold mine of interaction for business owners. Whether you’re privy to the daily occurrences of someone’s life via Twitter: “my baby was up all night and I’m exhausted,” or “just landed a book deal,” knowing the ins and outs of the lives of your employees enables you to relate to them on a more human level. The irony is, you may arguably gain more insight into what makes your employees tick while looking at your computer screen than you’d be able to ascertain in a face to face encounter with them. Flickr provides access to all of their vacation photos, Facebook shows off their family, complete with pictures of their new baby during their maternity leave, and Twitter gives you a play by play of all the mundane and grandiose details of their existence.
Delving into Facebook and Flickr pages, and reading the Twitter “tweets” or using AIM to send an “instant message” are all avenues that make up the online gold mine of interaction for business owners. Whether you’re privy to the daily occurrences of someone’s life via Twitter: “my baby was up all night and I’m exhausted,” or “just landed a book deal,” knowing the ins and outs of the lives of your employees enables you to relate to them on a more human level. The irony is, you may arguably gain more insight into what makes your employees tick while looking at your computer screen than you’d be able to ascertain in a face to face encounter with them. Flickr provides access to all of their vacation photos, Facebook shows off their family, complete with pictures of their new baby during their maternity leave, and Twitter gives you a play by play of all the mundane and grandiose details of their existence.
