As with all of us, Willo is feeling the economy a bit, but she is optimistic. “I think what’s good about all of this is it’s made people think a lot more before they buy,” she says. “Although buyers may look to find a good deal, I think value in terms of quality is a rising factor now more than ever.” Willo is converting her entire baby line to 100% organic this year, a move that she feels is an important step. Since the economy has made the spending of each dollar more precious, every purchase is more carefully considered. Furthermore, not only are shoppers paying more attention to price and quality, communities are trying to encourage shoppers to buy local. As shown by a study done by AMIBA, a dollar spent at a locally-owned independent business results in a higher percentage of that dollar circulating within the local community. Thus, buying local more directly stimulates the very community in which you live.
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March 27, 2009
Crafty Lessons: A Strong Community Will Help You Thrive
Last year, Willo O’Brien took a slight step back from her career as a web designer and illustrator to launch WilloToons , a uni
Last year, Willo O’Brien took a slight step back from her career as a web designer and illustrator to launch WilloToons, a unique line of clothing, jewelry and gifts inspired by the “intersection of geeks and guitars.” Ramping up a business sounds a little scary given the current economic climate, so I caught up with her today to see how her business was doing.
As with all of us, Willo is feeling the economy a bit, but she is optimistic. “I think what’s good about all of this is it’s made people think a lot more before they buy,” she says. “Although buyers may look to find a good deal, I think value in terms of quality is a rising factor now more than ever.” Willo is converting her entire baby line to 100% organic this year, a move that she feels is an important step. Since the economy has made the spending of each dollar more precious, every purchase is more carefully considered. Furthermore, not only are shoppers paying more attention to price and quality, communities are trying to encourage shoppers to buy local. As shown by a study done by AMIBA, a dollar spent at a locally-owned independent business results in a higher percentage of that dollar circulating within the local community. Thus, buying local more directly stimulates the very community in which you live.
As with all of us, Willo is feeling the economy a bit, but she is optimistic. “I think what’s good about all of this is it’s made people think a lot more before they buy,” she says. “Although buyers may look to find a good deal, I think value in terms of quality is a rising factor now more than ever.” Willo is converting her entire baby line to 100% organic this year, a move that she feels is an important step. Since the economy has made the spending of each dollar more precious, every purchase is more carefully considered. Furthermore, not only are shoppers paying more attention to price and quality, communities are trying to encourage shoppers to buy local. As shown by a study done by AMIBA, a dollar spent at a locally-owned independent business results in a higher percentage of that dollar circulating within the local community. Thus, buying local more directly stimulates the very community in which you live.
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