This article on how marketers are beginning to use vacant storefronts--of which, of course, there are an unusually large number right now--as cheap and prominent space for advertising caught our eye. Partly because it's just a wonderful recession-era trend piece. But also because we were so impressed with these advertisers' gumption and creativity: where others saw nothing, they saw a business oppertunity--a frugal business opportunity, at that! (One advertiser pays $500 for three-month ads in storefronts at locations where a billboard would cost $50,000.)
We don't bring the ad to your attention as a literal suggestion--hopefully, your storefront is not vacant!!! But this new trend is a wonderful example of the recession bringing out the best in entrepreneurial creativity and flexibility. How is the recession prodding you to open up a new business stream, or to alter your marketing strategy for the better?
Speaking of which, the one other lesson the article carries is that advertising is cheaper now than during pre-recession times. Sounds to us like one more reason not to cut your marketing budget if you can at all help it.
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