Many small-business owners live in fear of negative online reviews, writes Lisa Barone in Small Business Trends. The truth is that bad reviews can help SMBs to tighten up their operations, and that a smattering of negative write-ups can make your other more-glowing reviews seem more credible. "A few bad reviews won’t kill your business," Barone promises.
Other ways a bad review can help you: it lets you know what's wrong. You can't fix what you don't know is "broken," and if a customer feels something is weak, perhaps others do too. "Once you know what’s not working or areas where customers got tripped up, you can solve the problem and make the experience better for everyone," Barone says.
And while it seems counterintuitive, make sure you thank the person who left the negative review. It may be hard to do, but it shows your customer service skills and could build a better relationship with that customer.
Learn more at Small Business Trends.