Social media has become the hot ticket for digital marketing, but email marketing remains one of the most reliable and effective tools. Email is a non-intrusive way to target customers who are interested in hearing more about a brand. Here are some of tips that may help you create an effective email marketing campaign.
Make Signup Easy
Making sure that customers can easily sign up for your email service can be helpful when growing your email list. Consider making the signup process as quick and simple as possible; customers can be turned off when it takes too long to fill out a signup form. Keeping initial signups brief and finding ways to capture additional information through re-marketing efforts can help create a healthy email list.
Newsletters can be a great way to establish your brand’s personality and expertise. Keeping content relevant to start a dialogue may help build a trustworthy relationship with your customers. Newsletters can include a range of information, but those that are curated for your customers may be more successful. Your newsletter content can illustrate your expertise and provide relevant updates for your customers. Consider creating a holiday newsletter to wrap up the year and provide a summary of successful projects. You can also include a preview of the new year as a teaser for your customers.
Personalize Transactional Emails
Adding a personal touch to transactional emails can be a simple way to stay engaged with customers. It may help your customers feel like they have individual attention from the brand. Consider including a funny message that the customer can share with friends or simply including the customer's name on transactional emails. It is the little touches that may help customers have a personal connection to your brand.
Finding an email marketing strategy that fits with your brand may help improve your campaigns' effectiveness. If your current strategy is not working, consider trying something new, like including video into your emails or creating a contest for your customers. Email marketing may not be as flashy as social media, but it is still one of the most powerful tools for online ROI.
For more tips on how to connect with customers through great emails, access this exclusive video course, Rethink Your Emails to Customers.
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